The BSA’s Community Journey©

The BSA’s Community Journey© acknowledges the complex barriers faced by African, Caribbean, and Asian communities when it comes to engaging in aquatic activities. The diagram below visually depicts how traditional learn to swim programmes are insufficient on their own, as individuals from disenfranchised communities often encounter social, cultural and psychological obstacles that prevent them from perceiving swimming and aquatic activities as accessible to them. The BSA aims to raise awareness among sector partners about the need for extensive efforts to foster lasting change, creating an environement where people from diverse backgrounds feel welcomed and empowered to participate in water-based activities.